ABBA look at Frida now!

A decade and a half ago they seemed inseparable, a fantasy duo whose sexual chemistry set the pop world alight.

But today, as a new generation thrills to the sound on CD for the first time of Swedish chart legends ABBA – ABBA’s Gold–GreatestHits debuted at number one in Britain and Europe two weeks ago and was released in Australia last week – its beautiful girl singers are worlds apart.

Blonde Agnetha Fältskog, now 42, and Anni-Frid Lyngstad, 46, never meet and only occasionally keep in touch by phone. While Agnetha has all but retreated from the world in a heavily-guarded island hideaway, Anni-Frid – though also shunning the pop limelight – at least keeps in regular touch with the band’s other members, ex-husband Benny Andersson and Björn Ulvaeus.

Frida, as she is known, now devotes most of her time to promoting the Green cause. The glitter days are gone. Today she uses little or no make-up, eats no meat, and buys her new clothes which are made only from natural fibres, to wear.

The former star and her new husband, a minor German prince named Ruzzo Reuss von Plauen, 42, live modestly in a third-floor apartment in the old quarter of the medieval town of Fribourg.

Frida refuses to get caught up in the showbusiness whirl. With nine Number One hit singles with ABBA in the U.K. charts behind her, an estimated $120 million in the bank, a Majorcan villa and a sprawling Swedish farm, she can afford to indulge her new passion for the environment.

But it’s hard shaking the ABBA legend. “Working for the environment is my profession now,” she says. “I am just as keen to develop this as when I was a pop artist.

“I want to leave Frida and ABBA behind, but it’s very difficult when the group is having this revival.” Transcribed for ABBA World

Photos: (1) ABBA in Australia in 1976. (2) Frida today.

TV Week (Australia) · 14 November 1992 (Page 67)


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